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PATIENCE FRUIT & CO

6 million bees + 3 billion flowers = 10 000 tons of cranberries
Yep! you read that right: to produce 10 000 tons of organic cranberries each year, the 3 billion flowers in Patience Fruit & Co’s fields need to be pollinated by 6 million bees.

Impressing, right?

Patience Fruit & Co’s producer, Fruit d’Or, was actually the first company to cultivate organic cranberries for a commercial purpose.

However, this business native of Notre-Dame-de-Lourdes, located in Centre-du-Québec, has been through a lot since its creation in 2000… At that time, cranberry cultivation was only a retirement project for the Le Moine family and 3 other families of the region!

Today, almost 20 years later, let’s say that these entrepreneurs have a fruitful pension.😉

That’s why, in 2015, seeing all Fruit d’Or’ success, they decided to launch Patience Fruit & Co for the retail sector so all the population can have access to their delicious organic fruits.

Therefore, since two years, everyone is delighted by the company’s products that are now available online and in many retailers.

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Why chose “Patience” as their name?
Well, because you need a lot of time and patience to harvest tasty organic cranberries which are cultivated without any pesticide nor fertilizer that chemically speed the process. This even makes more sense when you realize it takes 3 years before a cranberry field produce its first fruits!

Cranberries, they grow in water?
No; it’s a false belief! Cranberries fields are actually flooded when the fruits are ready to be picked so the fruit can detach from its stalk more easily.

At Patience Fruit & Co, they utilize a « closed circuit » watering system, which means that rainwater and snowmelt are collected in tanks to be used to flood the fields when it’s harvest time, from mid-September to the end of October.

So Patience Fruit & Co is both organic and ecological!

But if cultivating organic cranberry requires a lot of time and patience, discovering that we love what Patience Fruit & Co has to offer only take a sip or a bite!

We really hope it will grow continuously, patiently and always deliciously.

*Discover the detailed story of the brand: here.

**Since more than a year now, we’re happy and proud to use this local company’s fruits in our OXY-3 juice (available here!).

***We want to thank Michèle Poulin, Industrial Marketing Director, and Mélanie Pilote, Communication and Social Medias Coordinator, for their generosity.❤️

Pictures: © Patience Fruit & Co

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FAUNA FOUNDATION, RESCUING THE CHIMPS

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Did you know that chimpanzees and humans have more than 98% of common genes?

Did you also know that chimpanzees and humans are genetically more related than chimpanzees and gorillas?

And did you know that just outside of Montreal, in the suburb of Carignan, exists a sanctuary where chimps are being taken care of?

Fauna Foundation is a refuge for animals that have been mistreated and/or rescued from zoos, labs and other entertainment or agriculture industries.

Seven of the eleven chimps there come from biomedical research in the US. They were used in invasive studies, including HIV research (which means some of them are infected with HIV). Before arriving at Fauna, their lives were limited to 5x5x7 feet cages.

Some, like Blackie and Dolly, lived at Parc Safari for over 4 decades. And the others, Tatu and Loulis, came from a Chimpanzee & Human Communication Institute in the US, which is now closed, and where they learned to use American Sign Language! They currently still use Sign Language with Dr Mary-Lee Jensvold, a Primate Communication Scientist who works at Fauna, and other caregivers who know ASL.

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When chimpanzees arrive at the sanctuary, they’re in bad shape. Their mental health is quite fragile: some start plucking their own hair while others suffer from an important post traumatic stress disorder along with self-abuse.

Chance, one of the females, couldn’t even stand on the floor when she arrived…

FAUNA 
The devoted and passionate employees of Fauna are guardian angels and make sure the chimps” arrival is as smooth as possible. They welcome the chimps with their favorite foods and objects in order to avoid an overwhelming or too drastic transition. Then, they set a healthy routine bit by bit for these new residents.

We had the privilege to visit the sanctuary last Summer to learn more about Fauna’s mission but also the destiny of its dwellers. Dr Jensvold and all the team really ease the lives of the animals living there. If the beginning of their existence wasn’t fun and free, Fauna makes sure the rest of it is filled with happiness, good care and love.

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Doctor Mary Lee Jensvold
Dr Jensvold was the director of the Chimpanzee & Human Communication Institute in Ellensburg (WA) before it closed. She was also an Associate Professor in Primate Behavior and Anthropology at Central Washington University. She has worked with two of Fauna’s chimps (Tatu and Loulis) before they arrived here in 2013. She pursued teaching for a year at the university before coming to Fauna full time, back to her friends Loulis and Tatu.

Funny story: she told me Tatu was kind of angry that she was abandoned for a year… so she wouldn’t « speak » to her when she came to the sanctuary in 2014. Fortunately, everything’s back to normal now!

Chimps and juices!
Almost a year ago, before our visit, and even before we even knew about Fauna’s Foundation, we realized the refuge was buying many of our juices on a regular basis and it tickled our curiosity. We contacted the people working there and that’s how we learned that one of their chimpanzees, Tatu, drinks DOSE juice every day!

We simply couldn’t believe it!

They told us Tatu, like the others had a whole food diet, primarily vegan. However she had a few digestive problems and so drinking DOSE was a way to make sure she had an excellent nutrition. She loves our juices and has 2 per day! Can you believe that?

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Moved by Fauna’s mandate and its chimps, we decided to get involved and now freely provide Tatu with our juices.

I would like to thank Mary Lee Jensvold for her precious time and generosity. Also, thank you to and all the amazing team at Fauna for doing such an inspiring and noble job.

Dr Jensvold believes we, humans, have a lot to learn from chimpanzees, such as our place in nature and the importance of humility. We couldn’t agree more.

If you want to help the foundation, click here
They are always in need of volunteers, donations, etc.

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Q&A with Marc Langevin of the Club de Course les Courailleux

 

Over the last few years, running has experienced a pretty important spike in popularity, one that doesn’t seem to be loosing any momentum. With no gym membership, no expensive equipment, and no specific location required, this probably shouldn’t come as a shock. Even fashion is up to speed with certain brands designing running gear that’s style-conscious.

What was once primarily a solitary sport, running is now seeing the emergence of clubs around the globe, created by passionate individuals with common beliefs and goals. As simple as running may seem, there’s more to it than just putting one leg in front of the other. Marc Langevin, co-founder of the Club de Course les Courailleux was kind enough to enlighten us on the subject.

D: Physical activity seems to be a big part of your life, has this always been the case?

ML: I’ve always been into in sports. Like most Quebecers, I started playing hockey at the age of five. During the summer months, soccer is what kept me busy. I was pretty good at both, but at around 16 years old, I quit hockey due to double fractures in both arms. This incident drove home the fact that I just wasn’t built for contact sports.

D: Why running? Is there a specific feeling or something else that led you to it?

ML: Freedom.
I appreciate the freedom of being able to go out at all hours of the day or night, in any city in the world, and do my thing. There’s also the feeling of stopping time for the duration of a run and being alone with my thoughts that I enjoy.

D: Tell us a bit about the Club de Course les Courailleux. How did it come about?

ML: With running’s growing popularity, I was noticing a lot of people around me picking it up and injuring themselves. Being a trainer and very passionate about running, I saw this as an opportunity to offer my community an expertise that would allow them to safely attain their goals. My brother-in-law Simon, who happens to be a triathlete, joined forces with me and together we created the Club de Course les Courailleux. Today, our club is made up of a network of over 800 runners.

D: Running is usually thought of as a solitary sport. What made you start running with others?

ML: Running will always remain a solitary sport, but to become a good runner, at times you need to get out of your comfort zone. Running with a group can be a great motivation for bettering yourself.

D: What is it about running together that’s so fulfilling?

ML: People start identifying with the club and a sentiment of pride instils itself within the group. At every training session, I repeat the same thing: “be inspired by your running partners.” The amount of sacrifices people make to reach their goals is unreal.

D: Can you share with us some of the steps you take to prepare yourself for longer runs such as marathons?

ML: The week before a marathon, I have a pretty special diet. I’ll bring my sugar levels way down to zero, and then during the two days preceding the big event, I’ll eat an impressive amount of carbohydrates.

When it comes to my training preparation, for a few weeks prior to the marathon, I like to run between 100 and 100 kilometres a week. I’ll also integrate some muscle-development exercises regularly at the end of my runs to avoid injury and make me more effective on the road.

D: Have you made any dietary changes that have had a big impact on your performance?

ML: As a runner, being perfectly hydrated before and during a competition is unavoidable. A few years ago, I discovered beet juice. Its benefits for the marathon runner have served me well!

D: So you’re into juicing?

ML: I am, because it allows me to easily regain the energy lost during training sessions, and doing so with quality ingredients.

D: Which DOSE juice is your favourite?

ML: Samba (because of the beets)!

D: What advice would you give someone who wants to get into running?

ML: 1) Run slowly.
2) Run often.
3) We don’t train ourselves by running, but we train ourselves to run!